The concept of presenting your clients with corporate gifts happens to be quite interesting. Corporate gifts provide you with an opportunity to build an everlasting relationship with your clients. All of us remember the gifts we received on our birthdays. Similarly, clients too remember the gifts they receive during seminars, success parties, corporate gatherings, etc. You can buy corporate gifts for employees as well. Everybody likes receiving a memorable gift.
Now, choosing a corporate gift happens to be a job easier said than done. A good corporate gift helps strengthen your relationship with a client, and a bad one can end up ruining your professional relationships. Therefore, it is extremely important to choose corporate gifts wisely. All it takes to ruin a longstanding business relationship is a bad corporate gift.
Here are a few tips you can consider before planning to buy corporate gifts for clients and/or employees.
Know the client before buying the gift
This part is important. Never buy a gift before meeting the client. If you’ve met the client once or twice, then you’d have an idea about the client and his brand’s personality. It is important for you to understand the ideas and principles your client stands for. A deeper dive into the client’s beliefs. A better understanding of the client would help you buy the perfect gift for your clients.
Personalisation is important
Yet another important thing that needs to be taken into consideration before buying a corporate gift. A personalised gift can help you create an everlasting impression. You can find custom corporate gifts. Get the logo of your client’s brand printed on the gift (say a wall clock). You can also get an inspirational quote or message printed or engrained on the gift. You can also have your company logo engrained on the gift. In this way, your clients would always remember you whenever they look at the gift.
Gift something that resonates with the clients
Right, before you go out and hit the market in order to buy a gift, ask yourself this question: What impact do I want my gift to have on my client? Give them something that stays with them for years to come. Give them something that can be cherished. Take this for an example: a bottle of wine with an equally impressive bottle cover can be gifted to clients at a corporate get together. That is one of the best corporate gifts you can give to high-end clients.
It’s not about corporate branding
Promoting yourself and your company does not have to be the prime reason behind giving a corporate gift. Do not turn it into a corporate branding exercise. Limit it by getting a logo printed on the gift. The idea is to maintain an everlasting relationship with your clients.A healthy corporate relationship forms the heart and soul of a successful business partnership.
So, that’s about it. A corporate gift isn’t just a gesture of goodwill, it is also considered a mark of one’s gratitude, respect, and friendship. A carefully-chosen corporate gift has the power to trigger positive business results in the near future.
Happy gift hunting, folks!