Each year, companies invest up to $5.2 billion in a specific type of marketing that demands a lot of writing in B2B (B2B) Content marketing.
Do these companies create it by themselves? Rarely.
In most cases, they’ll accomplish their work by involving external partners such as writing agencies, marketing agencies, and – guess what? – it, freelance writers. This is where you could succeed as a writer that aids B2B companies to achieve the goals that are highlighted in the Content Marketing Institute’s report on the state of B2B Marketing Report:
- Build brand awareness
- Establish credibility and build trust
- Inform the public about the products and services
- Create loyalty among existing customers
- Create leads and demand
- What type of B2B writing must be completed? What can you do to get yourself ready to do it, even if you don’t have marketing or business expertise? Let’s take a look at the ways that a good writing sample finds writing work as a freelancer in B2B:
What is B2B’s writing?
First, a quick primer. B2B writing refers to business-to-business writing where companies sell their products to other companies. It’s distinct compared to B2C writing, or business-to-consumer writing, in which a business sells its products to consumers such as me and you.
Naturally, an individual human is reading the information. However, the people who purchase items or services for their companies or employers have different priorities, standards, and requirements than people who buy products or food for their own lives. This is why submitting writing samples is crucial to securing writing jobs as freelancers in B2B. You need to demonstrate that you can appreciate the differences and write with the right style and tone to appeal to executives.
What type of writing jobs for freelancers are there in B2B?
There are many kinds of writing assignments for freelancers in the B2B. Specific projects may be towards the easy aspect, such as a simple Search Engine Optimization (SEO) article that could define the concept and provide background info about the idea. Some projects are more intricate, such as B2B thought writing on leadership that seeks to communicate the thoughts and thoughts of a specific executive or business through ghostwritten content.
There are a variety of companies that offer freelance writing jobs for B2B. You could be employed by the B2B brand itself or by an agency writing for B2B brand names or publications targeted to B2B businesses.
Writing for B2B businesses
If the brand of a B2B author employs you, you assist the company’s marketing team directly and can accept freelance writing assignments from the marketing manager. B2B businesses reinvest their profits into their marketing budgets for content, meaning there’s a pot of several thousand dollars that they could put into content projects you can work on monthly. They’re willing to hear your suggestions regarding your writing (especially as you gain knowledge). However, they’re hiring you to implement their developed marketing plan and know precisely what they’re looking for.
Create for B2B companies.
B2B marketing agencies sign up B2B firms as clients and then employ freelance writers to complete the tasks that must be completed. If a marketing firm employs you, you could simultaneously be part of several brands or be contacted for specific assignments.
Write for B2B publication.
B2B publications produce content specifically for B2B executives. They offer advertising space, email advertisements, or sponsorships for a range of B2B businesses that wish to connect with that B2B executive group. Publishers are looking for professional writers with high-quality writing skills and a writer who can demonstrate considerable skill in understanding a brand’s voice and writing articles on a broad range of subjects.
